Strava (Swedish for “strive”) is the world’s leading digital social network and performance tracking platform for athletes. Launched in 2009, it revolutionized endurance sports by transforming GPS data from a private training log into a public, competitive arena. By syncing with GPS watches and cycling computers, Strava allows runners, cyclists, and triathletes to record activities, analyze biometrics like power and heart rate, and share their “suffer-fests” with a global community.
The hallmark of the Strava experience is the Segment—a specific stretch of road or trail where users’ times are automatically compared against every other athlete who has ever traversed it. This has birthed a new sub-culture of “Segment Hunting” for the coveted KOM/QOM (King/Queen of the Mountain) titles. Beyond the leaderboards, Strava serves as a vital community hub through “Clubs,” where athletes coordinate group rides, share route intel, and offer “Kudos” (the platform’s version of a “like”) to peers. Whether you are a professional analyzing a 200km stage or a recreational runner joining the Ho’Omau Strava Club to stay connected with our global athlete community, Strava is the modern archive of human movement. As the saying goes in the endurance community: “If it isn’t on Strava, it didn’t happen.”
